The Crew

We are the Headshot Factory Studio located in Leichhardt, Inner West Sydney and the destination for those serious about professional photography & portraits.

Rachel & George at the opening night exhibition of George's show at the Headon Festival with two of his favourite works Lee Lin Chin and Cate Blanchett.

Rachel & George at the opening night exhibition of George's show at the Headon Festival with two of his favourite works Lee Lin Chin and Cate Blanchett.


George is one of Australia's Top Portrait Photographers and is the founder and driving force behind Headshot Factory.

A career professional photographer with extensive experience in all facets of the media industry, George has worked for many years over multiple magazine titles including Harpers Bazaar, Rolling Stone, Top Gear, Belle, Good Weekend, Gourmet Traveller, Travel + Leisure to mention a few. Six of his portraits reside in the permanent collection of the National Portrait Gallery in Canberra with subjects such as Lee Lin Chin and David Gulpulil.
He is a previous winner of the $10,000 Olive Cotton Award for Portraiture and PDN World in Focus Human Condition Portrait and has been a finalist in the Taylor Wessing Portrait Prize NPG London, Moran Contemporary Photographic Prize, Head On Portrait Prize and the Josephine Uhlrick Memorial Portrait Prize. He was Australia’s top travel photographer 2008/2011 as voted by industry peers.
A definite highlight as he describes was the pressing of a collectable One Dollar coin with his portrait of Professor Fred Hollows by the Royal Australian Mint.
There have been so many interesting people whom George has had the privelige of shooting, many actors & celebrities but the majority of them have been normal just like you and me. So basically your in very good hands when you're in front of George's lens!


Rachel is our Studio & Production Manager as well as go to person.
Following Rachel’s successful corporate career in London, Rachel moved to Sydney and continued to develop business opportunities for retailers such as David Jones, BIG W, Duty Free Shoppers, & TVSN. 
Meeting George in early 2000 and sharing the love of photography, Rachel became deeply involved in George’s photographic work, her hands on approach to business development and creative passion help set up and launch both the Headshot Factory business as well as Photo Editions, an online fine art photography gallery offering archival limited edition prints by award winning photographer George Fetting.

In my experience, when a potential client clicks on your website or profile they are wanting to get to know you and therefore it is important that your media represents your business and that’s where we come in.
High quality professional photographs that will engage and communicate your business & brand identity, the products or services you provide as well as reflect your professionalism.
George is one of Australia’s leading corporate and commercial photographers, he creates Brand Photography that connects, engages and influences the way consumers think about you and your business re-positioning your business at the forefront and top of your game”.

Marnie in action at the HSF studio.

Marnie in action at the HSF studio.


Marnie is our resident Professional Make-Up Artist.
Marnie is passionate about make-up and has spent the last ten years working with commercial corporate as well as entertainment sectors. Marnie’s work includes corporate & commercial & advertising photography, commercials, studio stills, films, shoots for actors headshots, brides and portfolios. Marnie’s philosophy has always been to enhance a person's features, to make them look really beautiful and to show off their face not their make up. She loves to make people feel good and confident about themselves! 

We work with Marnie to produce headshots and build portfolios for corporations, actors, musicians, dancers and performers. Marnie also heads a team of artists for our large corporate client commissions and events. 


Bonita is part of our Sydney based team of professional hair & make-up artists.
Bonita’s precise make-up abilities and years of experience with different customers of all ethnicities, their face and eye shapes, allows her to confidently create any look (by using corrective techniques) that her clients may desire. Bonita portfolios include corporate,  commercial & advetsing clients , beauty & fashion.i